I accidentally found out what it was last year, when I bought some by mistake, to my eternal DISGUST. For me it was a tossup between "detest" and "drink of the Devil." I chose the latter to register maximum dislike.
I subsist on bottled tea and I shop in Whole Foods. I knew that the element -cha in compounds is used for varieties of Japanese tea, and I already liked matcha, kukicha, genmaicha, bancha, you name it. I love tea. The store usually fails to stock my favorite teas so I'm always trying different ones. So I tried this one and didn't bother to read the explanation on the label, assuming it was similar to other Japanese teas. Eeewww, was I ever wrong! It's the vilest excuse for a beverage in the world. When I looked on the internet and found pictures of how they grow it, I was even more revolted. How the hell can anyone stand to put that nasty slime in their body? It tastes like ass too. I shudder to remember I ever touched the stuff.