I'm definitely in the same camp as Sonja. I love the stuff.
I don't have a particular way of having it, sometimes I do cream, sometimes not. Usually I have saccharin in it instead of sugar but sometimes I do brown sugar, raw sugar, honey, and even molasses on occasion.
Lately I've been roasting my own since I bought a roaster to prepare research samples. I got some beans from Burundi that are just incredible. They get fermented in the pulp for a day or two and then washed, this gives them a bit of a fruity flavor that I've never found in coffee before. That's definitely a coffee that needs nothing added, but it's still really great if you throw cream and sugar in.