To find the right fit, I went to Victoria Secret's and was measured. Only to bad that I have a rather wide chest 40 Us (90 European), but relatively, for this bandwidth, small boobs. Victoria Secret's had nothing to offer, and with my size knowledge, I had to go to stores that service larger chested females. I found a few wireless bras that are very comfortable. But no matter what, if ever possible, I don't wear a bra at all. But sometimes it is decensee which requires to wear bra. I have on strapless bra that has wires, but this one is pretty comfy. I am kind of old fashioned, and don't like to show bra straps.
As I said, if you don't need them, then why use them... ٩(๑❛ᴗ❛๑)۶
Frankly, what surprises me is how many people seem to head straight to Victoria's Secret. They must have a really great marketing department.
I did visit once but wasn't too impressed. The emphasis seemed to be on sexy, so if that's what one's looking for then great—but to me the quality seemed iffy for the price and the sizing a bit too random for a dedicated manufacturer. The sales staff was very friendly, though, so for someone that not too sure of one's footing that would be a definite plus.
But of course it may be that the quality has improved since then. Or it could have just been a bad location (some huge touristy mall in Las Vegas.)
Again, if one isn't quite slim, to get a perfect fit one probably has to either try on at least ten dozen styles, or have them made at a custom boutique. All the more so if one doesn't have a standard issue female body. And, again, to me a good fit is worth the price.