I have found Sephora to be wonderful. They have always been very helpful. The have a makeup class for transgender people. I was going to go but it was Covided. When I am shopping, I don't feel like they are trying to go out of there way to help me, as if I were a test. But at the same time, they are willing to spend considerable time helping me. On one trip, the sales woman recognized me and that I was wearing the eyeshadow I had bought on an earlier trip. Made me feel welcome!
As far as online goes, I learned I can't buy an item (at least eyeshadow) for the first time online. I wanted a lighter purple eyeshadow, but not too light. I tried one on that I liked and it changed color after a minute or two. It went on the shade I wanted, but became to dark. Way to dark. I removed the eyeshadow and this time the sale lady applied it and it happened again. She was surprised by the change. Different people, different shades, but she had never seen one change. She actually removed her shadow and applied this one, thinking it may have been defective, but the color stayed the same. Explains why I like the shade I buy at a drug store, but dont like it on.