I've played beta for about a day. So far, here's where I stand on things:
Combat: 4/10 (WoW-style, nothing I haven't seen before.)
Bounty Hunter's tutorial story: 6/10
Inquisitor's tutorial story: 9/10
Voice Acting: 9/10
Graphics: 5/10
Armor's Visual Appeal: 2/10 (they went with the overly flashy, big shoulders WoW style, ugh...)
Stability: 7/10 (no crashes, occasional lag but the region I was in was VERY populated so I'll be generous here)
The story portions feel a lot like Mass Effect, even down to their using the same voice actors. (which isn't a bad thing, they do a good job) The dialogue itself varies in quality. Some of it is decent, some not so much. One thing I like a lot is how almost every quest offers you a good/evil choice which affects the outcome of the quest and sometimes will branch off into new quests depending on your choices. Some of the evil options are amusing, and you can betray all your friends and allies if you wish.
Combat isn't much, unfortunately. I'm seeing this as a game I'll mainly RP in. I rarely get excited about gameplay anyway, it's all about story and plot and creativity to me, which is why RP is so awesome.