Transgender Punchline? General Mills Rocks!

[SandraJane]

manic squirrel

Transgender Punchline? General Mills Rocks!

by Carla Lewis, October 20, 2011

http://manicsquirrel.com/2011/10/20/transgender-punchline-general-mills-rocks/



I am really blown away by what happened in the last 24 hours.
I was reading an article on some website and in the bottom of the page was a small javascript ad, "Who's the next Totino's Pizza Stuffers Mom? Watch the auditions.". What caught my eye was the image of the "mom" – an obviously cross-dressed man. I clicked on the link which took me to the Tontino's web page and advertising campaign for the "Totino's Mom". I watched the video, "Group B". The first two moms were quite funny, but then they had to ruin it with a "man-in-a-dress" gag.
Horrified at once again being the punch line for an ad that was in poor taste I rushed to change.org and composed a petition to General Mills asking the CEO, Director of Marketing, and Director of Sales to pull the offensive ad. The petition can be found here: http://www.change.org/petitions/dont-poke-fun-at-trans-people-to-sell-pizza-rolls

[Shana A]

Tennessee resident inspires General Mills to abandon transphobic ad
Totino's Pizza contest included video footage of a male cross dresser

by O&AN Staff Reports
Oct 20, 2011

http://www.outandaboutnewspaper.com/article/5124

Carla Lewis of Maryville, Tenn. is responsible for General Mill's decision to abandon a transphobic advertising campaign for Totino's Pizza.

The campaign included an online competition seeking the next Totino's Pizza Stuffers Mom. One of the video examples on General Mills' website was a non-female identified cross dresser.

Lewis, a member of the East Tennessee Equality Council and a former secretary of Tennessee Transgender Political Coalition, composed a petition on change.org to General Mills asking the CEO, Director of Marketing, and Director of Sales to pull the offensive ad.

[cynthialee]

Time to send some thank you notes to General Mills.

[SandraJane]

Here's the actual video:



http://manicsquirrel.com/2011/10/20/transgender-punchline-general-mills-rocks/

[cynthialee]

no wonder they were quik to pull it
It wasn't even funny. Just sad.