I stick to the natural look. I AM wearing makeup in my profile pic, but it's so light in sunlight that it's barely noticeable. I don't like clown face for myself or on other women. Overdone is a turn off. I stick to the rule that you want to either accentuate your eyes or your lips - not both. So, if I'm not wearing dark red lipstain, then I'll wear dark eyeliner - or vice versa. Never both. I think the goal with makeup is to enhance what you have, not hide it.
As for men appreciating it, I find it unlikely that many would - unless they wear makeup themselves.

I've dated several tomboys (genetic and trans), and they didn't appreciate my makeup either because they don't know the time, effort, and experience that goes into it!