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UPDATE-Transgender character in Libra Tampons commercial — Funny? Offensive? T

Started by SandraJane, January 02, 2012, 05:45:01 AM

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SandraJane

THE GUERRILLA ANGEL REPORT


(PHOTOS) Transgender character in Libra Tampons commercial — Funny? Offensive? Transphobic? You tell me.

January 2, 2012 • 12:10 AM


http://lexiecannes.wordpress.com/2012/01/02/photos-transgender-character-in-libra-tampons-commerical-funny-offensive-transphobic-you-tell-me/


THE GUERRILLA ANGEL REPORT — In the TV commercial a cis woman and a trans woman applying makeup in the ladies room are competitively trying to top each other until finally, the cis woman pulls out a tampon leaving the trans woman "defeated".


Libra Tampons Commercial
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spacial

Yeah, right. What I miss most of all because of the problems with my body, are periods.

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SandraJane

THANK YOU BISHOUNEN!

Appreciate the additional commercial vid's. Some are funny, funny & offensive, and for the IKEA Spanish Transsexual one- well done! Liked the Berlitz vid also, have been to Thailand, its accurate :laugh:

SJ
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tekla

Funny? Offensive?

Aren't those pretty much the exact same thing depending on how you see it?
FIGHT APATHY!, or don't...
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SandraJane

Quote from: tekla on January 02, 2012, 04:31:11 PM
Funny? Offensive?

Aren't those pretty much the exact same thing depending on how you see it?

Could you be more specific?
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ApproachingMars

I'm tempted to view most commercial representations of trans people as offensive.  Sometimes funny, too, but offensive nonetheless.  I can't imagine them having trans-positive intents when they make stuff like that.
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MyAlias

I found it offensive!

But i did like this one:
SP#1 / IKEA Spanish transsexual ad
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Joelene9

  We all got to face it, it is nolo contendre here.  I thought the commercial was funny though.  Just don't try to compete with the cis-women here.  Just being yourselves will get more points other than trying to compete with them in this manner.  Being yourselves will change the preception of others towards the transgender other than the stereotype shown in the commercial.  Our sisters who do overact in this manner looks clownish or bizarre to me and my cis-gender friends.  This commercial is just a reminder. 
  Joelene
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SandraJane

Quote from: Joelene9 on January 02, 2012, 10:40:33 PM
  We all got to face it, it is nolo contendre here.  I thought the commercial was funny though.  Just don't try to compete with the cis-women here.  Just being yourselves will get more points other than trying to compete with them in this manner.  Being yourselves will change the preception of others towards the transgender other than the stereotype shown in the commercial.  Our sisters who do overact in this manner looks clownish or bizarre to me and my cis-gender friends.  This commercial is just a reminder. 
  Joelene

A good point, the original commercial in question, Libra Tampons, was clearly exaggerated and in the end offensive. Whereas the IKEA SP1 commercial makes one wonder if there isn't some hope for portraying TG/TS's in commercials. But for most of the commercials, Tortino's, Red Cross Australia, etc., it is still the same image...men dressed up as women.
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Rosa

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fionabell

It's exclusive :(  but I suppose that's the way most women feel about us
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SandraJane

Quote from: fionabell on January 02, 2012, 11:44:27 PM
It's exclusive :(  but I suppose that's the way most women feel about us

Do you mean like we are "fake" women? Or incomplete?
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spacial

Personally, I think it is offensive on several levels.

It is offensive in that it suggests that being a woman is about having periods. True, most girls think their childhood ends and being a grown up begins, when they have their period. But seriously, to define a woman by a period?

It is offensive as somewhat overly singular, not to mention inaccurate. Few people know when any woman is having her period or even if, but anyone knows that is a woman.

It is offensive in it suggests that transgender woman yearn for periods. There are many things I dislike about what I have to live with, not having periods isn't one of those.

It is offensive in it's portrayal of a transgender woman. It is obvious that it is a transgender woman. The actor is clearly attempting to create a very unsympathetic portrayal. But more importantly, the media portrayal of transgender invariably seeks to portray the individual as failing. As if it is daring any of us to object. Well, this transgender woman had broad shoulders, a deep voice, loads of facial and body hair, ugly bits and the stink to match. But I am still a transgender woman.
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BlonT

Well lets face it ANY commercial is offensive the abuse all just to get you attention .l
In some countries the call it economic propaganda !  on the pro side using this mean that trans is getting more in the normal view ,and with that is made absurd just to shock  >:-) 
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Joeyboo~ :3

OH NO YOU GET PERIODS.
That's definitely a loss for me.
How ever did you know that's what I long for the most in my transition, too bad it's impossible ):

btw, I did think it was entertaining.
But that's more of a drag queen, not a transwoman.
When you look at it that way, it's less offensive.
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Shana A

From Libra's Facebook page

https://www.facebook.com/Libra/posts/320487091307231

    Libra regrets any offence taken to our recent tampon advertisement. It was never intended to upset or offend anyone.

    Independent research was undertaken and the advertisement was viewed positively during that testing.

    Libra takes all feedback very seriously, and in response to this, we will immediately review our future position with this campaign based on the feedback received. There are no further advertisements scheduled in New Zealand.
"Be yourself; everyone else is already taken." Oscar Wilde


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Shana A

Is This Tampon Commercial From New Zealand Transphobic Or Just Stupid?

http://www.queerty.com/is-this-tampon-commercial-from-new-zealand-transphobic-or-just-stupid-20120102/

In the above commercial for Libra tampons, a drag queen in a slinky dress is engaged in a standoff with the biological female next to her. The biogirl "wins" the absurd pageant when she pulls out a tampon, thus demonstrating a real woman's superiority via her ability to menstruate.

Cherise Witehira, president of the trans rights group Agender NZ , told the New Zealand Herald that many in the community were outraged at the commercial, calling it "blatantly transphobic."

"It's extremely offensive because it's pretty much saying the only way you can be a woman is to get your period," Witehira said. "Obviously we can't menstruate. However, we identify as female."
"Be yourself; everyone else is already taken." Oscar Wilde


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spacial

I'd prefer to label it stupid, rather than transphobic.

Simply because I believe it is offensive to women.

The point that the 'transgender' woman looks more like a drag queen seems to be a general theme in most media coverage. I hope you don't feel this is confrontational, rather, using your point to emphasise one I made.

From my point of view, as I've previously indicated, to suggest having it pointed out to me that I don't have periods would be any sort of final straw is just stupid.

But the attack upon women is something else.
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