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TransGriot- Tampon Company Uses Transphobia To Market Their Product

Started by SandraJane, January 04, 2012, 06:20:51 AM

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SandraJane

January 04, 2012, 06:20:51 AM
TransGriot


Tampon Company Uses Transphobia To Market Their Product

A guest post from Renee of Womanist Musings, my fave mommy blogger.

Wednesday, January 04, 2012

http://transgriot.blogspot.com/2012/01/tampon-company-uses-transphobia-to.html

I know that I am late to this, and that many of you may have already seen this commercial, or read commentary about it, but in good conscience, I felt that I had to throw in my two cents as it were.

In an effort to make a profit, what Libra did was engage in the age old strategy of divide and conquer.  Libra knew damn well that there are plenty of cis women who are actively engaged in maintaining cis supremacy. Feminism itself has a long history of excluding trans women and labeling them everything from men in dresses to frankenstinian.  What Libra did was depend on transphobia to sell their product to women and in the process encourage cis women to continue to defend their privilege.
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