MARS Canada doesn't want to be affiliated with homophobia / transphobia.
2012 01/10
POSTED BY dentedbluemercedes
http://dentedbluemercedes.wordpress.com/2012/01/10/mars-canada-doesnt-want-to-be-affiliated-with-homophobia-transphobia/Not long ago, Charles McVety's transphobic "Don't Confuse Me" ads about a proposed LGBT-positive curriculum in Ontario made the rounds — first on the National Post (which apologized for running them) and then by Sun Media, which claimed they were free speech champions for doing so. The Toronto Sun and FoxNewsNorth SunTV, of course, ran the ads without questioning them, challenging them or giving any voice to a contrary opinion, even though they found multiple opportunities to mention the controversy and their heroic role in it. They believe in free speech... as long as Sun Media gets to monopolize what's said.
BigCityLib noticed that one of the advertisers whose ads was linked with McVety's during break time was Uncle Ben's rice:
When I first emailed, I was told that it was difficult to predict where and when Uncle Ben's ads would turn up on Sun TV, but if you compare the video below to the earlier link I sent it is fairly clear they are running the gay bashing ad, plus a commercial from Alarm Force, plus your commercial, as a package.