GM's acclaimed Volt ad honored for reaching gay, bisexual, transgendered buyers

[SandraJane]

Detroit Free Press



GM's acclaimed Volt ad honored for reaching gay, bisexual, transgendered buyers


By Nathan Bomey | Detroit Free Press Business | 3:55 PM, September 11, 2012


http://www.freep.com/article/20120911/BUSINESS0101/120911068/1002/business



GM's innovative Volt ad. / GM


A General Motors advertisement for the Chevrolet Volt is winning recognition for its creative approach to reaching lesbian, gay, bisexual and transgendered consumers.

The rainbow-striped ad, which featured the Volt saying "Mom, Dad, I'm electric," received a nomination from the 2012 Gay & Lesbian Alliance Against Defamation Amplifier Awards.

The ad, developed by ad agency Goodby, Silverstein & Partners, was published earlier this year in the Motor City Pride edition of Michigan LGBT newspaper "Between The Lines."