D.C. Launches First-in-Nation Transgender Ad Campaign
Effort aims to promote awareness among District residents of transgender people, combat anti-trans discrimination
By John Riley
Published on September 18, 2012, 1:39pm
http://www.metroweekly.com/news/?ak=7745The D.C. Office of Human Rights officially unveiled its first-in-the-nation government-sponsored transgender ad campaign Sept. 13 before a packed room at a local bar, Mova.
The campaign – developed through collaboration with transgender advocates, focus groups and LGBT organizations such as Transgender Health Empowerment, the DC Trans Coalition and the National Gay and Lesbian Task Force – features five variations. Two of the ads feature transgender women, two feature transgender men, and the fifth features a person who identifies as ''genderqueer.''
Each ad, intended to familiarize District residents with the transgender community and emphasize things they have in common with other community members, features one transgender person and a quote from that person about what they love to do or like about living in the District.
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Transgender tolerance campaign launches in Washington D.C. in order to promote understanding and positivity
In response to incidents of violence and cultural misunderstandings that transgendered Americans face on a day -to-day basis, the nation's capital rolled out their #TransRespect campaign, in print ads and on Twitter and Facebook.
By Lindsay Goldwert / NEW YORK DAILY NEWS
Tuesday, September 18, 2012, 1:05 PM
http://www.nydailynews.com/life-style/transgender-tolerance-campaign-launches-washington-order-promote-understanding-positivity-article-1.1162133For one of the campaign models, the choice to participate wasn't just a matter of pride -- it was a matter of life and death.
"I chose to participate in this campaign and advocate on behalf of the transgender community in memory of LaShay McLean, my intern who was killed last year because she was a transgender woman," Iden Campbell McCollum, a mental health advocate and transgender man told GLAAD. "Our community still faces high levels of discrimination and violence, but things are improving, and the government's willingness to launch a campaign for our community speaks to that improvement."