Hotel News ResourceMarriott Launches New Ad Campaign for Frequent Business Travelers'For You, We're Marriott' Campaign Welcomes Frequent Business Travelers Across Cultures2012-10-10
http://www.hotelnewsresource.com/article66953Marriott_Launches_New_Ad_Campaign_for_Frequent_Business_Travelers.html
Global lodging leader, Marriott International, Inc. (NYSE: MAR) today introduces its newest advertising campaign designed to showcase the breadth of its brands and welcome all frequent business travelers. The new "For You, We're Marriott" campaign focuses on African-American, Hispanic and lesbian, gay, bisexual and transgender (LGBT) business travelers and will run in both print and digital media through year's end.
The ads champion frequent business travelers, who "conquer their missions on the road without forgetting the important things in life." They also illustrate that Marriott understands the needs of all business travelers and welcomes them, across the global portfolio of Marriott hotels.
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October 09, 2012
Marriott Launches New Ad Campaign for Frequent Business Travelers"For You, We're Marriott" Campaign Welcomes Frequent Business Travelers Across Cultures.http://news.marriott.com/2012/10/marriott-launches-new-ad-campaign-for-frequent-business-travelers-.html
Global lodging leader, Marriott International, Inc. (NYSE:MAR) today introduces its newest advertising campaign designed to showcase the breadth of its brands and welcome all frequent business travelers. The new "For You, We're Marriott" campaign focuses on African-American, Hispanic and lesbian, gay, bisexual and transgender (LGBT) business travelers and will run in both print and digital media through year's end.
The ads champion frequent business travelers, who "conquer their missions on the road without forgetting the important things in life." They also illustrate that Marriott understands the needs of all business travelers and welcomes them, across the global portfolio of Marriott hotels.
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MEDILL Reports|Chicago
Marriott courts gay and minority consumersby Megan Hickey | Oct 09, 2012
http://news.medill.northwestern.edu/chicago/news.aspx?id=208872
Courtesy of Marriott
One of Marriott's newest advertisements targets members of the LGBT community.Patrons of the JW Marriott Chicago can expect to see the new minority centered advertisements by the end of October.
This summer's Chick-fil-A controversy brought back memories of a 2008 boycott of Marriott International Inc. hotels related to the company's ties to the Church of Jesus Christ of Latter-day Saints. Diverging from the Mormon Church's stance against same-sex marriage, Marriott's latest advertising campaign reaches out to gay travelers and other minorities in the hopes of preventing any further political storms.
In an announcement Tuesday, the global hotel chain announced the "For You, We're Marriott" campaign, a marketing strategy that specifically targets African-American, Hispanic, and lesbian, gay, bisexual, and transgender business travelers.
"Our intention is to celebrate frequent business travelers and recognize that their expectations are as diverse as they are," said Joanna Todd, vice president of segment strategy for Marriott in a release. "For You, We're Marriott" is part of a $5 million "multicultural marketing effort."
