PNN ONlineby Family Builders
Family Builders, a Bay Area adoption/foster care agency, together with the City and County of San Francisco, is launching a new media campaign urging lesbian, gay, bisexual and transgender (LGBT) families to adopt. This bold initiative, which features images of diverse families under controversial political buzzwords, is redefining what it means to be a family.
The terms "Family Planning" and "Intelligent Design" are used to describe the unique experience of being an adoptive family to an older child. In addition to LGBT people, African Americans and single parents are depicted in the project. Ads will appear on Bay Area transit, billboards, websites, and in numerous publications.
