The poof is more just like a fluff because the hair is not anchored to an actual side burn. I wish it was oilier, then maybe it would stay down. You're right though, Robert, in time real sideburns should make the hair stay in place.
It's only the hair right in front of the ear where normal sideburns are, less than an inch long for sure - more like a few cm, though a flat iron is an interesting suggestion.
I've actually noticed the poof on women with short hair and that is why it gets to me. Oh well! Silly thing to worry about I suppose.