April 29, 2013 • 11:48 PM
British airline mogul loses bet, agrees to be a '->-bleeped-<- for a day'
http://lexiecannes.wordpress.com/2013/04/29/british-airline-mogul-loses-bet-must-be-a-->-bleeped-<--for-a-day/THE GUERRILLA ANGEL REPORT — Richard Branson,Virgin Air CEO, lost a wager to AirAsia X boss Tony Fernandes, and agrees to dress in drag and serve as a flight "stewardess" on Fernandes' airline.
While I cannot say for sure if this exploitation was initiated by the writer of the source article or if Branson and Fernandes are pulling off a PR stunt, but either way, it slams trans people — 'You lose, you gotta be a ->-bleeped-<-,' we're sick of this.
From the eTN article: "Branson is keen on putting a check mark on what may very well be called a kind of "final frontier," when he becomes the first gender-bending airline CEO in history to serve on an actual flight. Branson himself has admitted to have "done some outrageous things" in his life, but becoming a ->-bleeped-<- for a day "will be up there with the best of them."
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VisitBritain reacts to Virgin boss becoming a ->-bleeped-<- for a day
By Nelson Alcantara, eTN editor-in-chief | Apr 28, 2013
http://www.eturbonews.com/34628/visitbritain-reacts-virgin-boss-becoming-->-bleeped-<--daySir Richard Branson, the man who transformed British aviation, will soon be undergoing a kind of a transformation himself. The airline mogul is set to become the first airline CEO in history to dress-up and serve as a flight stewardess.
British airline moguls are known for their knack in attracting attention to promote their products. Branson dressing up in drag and serving as a flight attendant could easily be construed as just another ploy to sell more seats. Except, Branson will be serving as a flight attendant for rival AirAsiaX. Now why would Branson do such a thing? Because of a bet, apparently. Branson, who owns Virgin Atlantic and Virgin Racing Formula One team, had a wager with AirAsia X and Lotus Racing boss Tony Fernandes over whose team would finish highest in the 2010 racing championships. The agreement was whoever loses would serve as a flight attendant on the other person's airline. Well, Branson lost.
AirAsiaX CEO Tony Fernandes has said Branson has to comply with his company's grooming standards and that includes shaving his legs, donning high heels, putting on some makeup, and slipping into the AirAsia's famous red uniform. This task does not only entail serving champagne to guests but "->-bleeped-<--for-a-day" Branson is expected to take on regular duties on the flight, including cleaning the toilets. "He will be committed to carry out the responsibilities of a flight attendant, including offering coffee, tea, and other food and beverages to guests on the special six-hour Perth to Kuala Lumpur flight," Fernandes was quoted as saying.