kia serrato radio ad in Australia: transphobic?

[Emmaline]

Just heard a radio ad making a joke about a guy chatting up a woman who turns out to be called a man called Steve and highlights this as an awkward moment.  The product is kia serrato.

  Transphobic?

[Ms. OBrien CVT]

I would need to hear the spot.

[kelly_aus]

There's a couple these ads.. This isn't one of the better ones.