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Companies are marketing beverages along gender lines

Started by LostInTime, July 01, 2007, 02:34:24 PM

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LostInTime

Gwinnett Daily Post
By Anna Ferguson
Staff Writer
anna.ferguson@gwinnettdailypost.com

The days of gender-neutral soda, beer and water are becoming a thing of the past (if they ever existed at all). We have diet soda marketed to men, fruit-flavored beers for the ladies and a variety of options in between. While this may not be an altogether new trend, it has been happening more readily in recent years.
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