Women Hardwired to Like Pink, Study Suggests

[LostInTime]

Live Science
By Charles Q. Choi, Special to LiveScience
posted: 20 August 2007 12:48 pm ET

In addition, female color preferences tended "slightly away from blue towards red, which tends to make pinks and lilacs the most preferred colors in comparison with others," said researcher Anya Hurlbert, director of the Institute of Neuroscience at Newcastle University in England. Males tend to prefer green more than red, she added.