Viking 1&2 was a simple drop from the top part of the aeroshell after the heat shield dropped away. The 18 nozzle retro rockets on the bottom of both landers ignited and the landers were released from the top part about a mile from the surface. Similar for the Phoenix lander not too long ago.
This Mini Cooper of a rover is going to be lowered onto the surface by the tethers from the retro pack above the rover after they are dropped from the top part of the capsule and is hovering above the surface. This lowering is like what you'll see at a shipyard loading dock. When the lowered rover touches down, the tethers will release and the upper retro pack will fly off away from the landing site. This is a very unusal landing indeed.
Joelene
JPL page with the trailer video of the flight and landing:
http://mars.jpl.nasa.gov/msl/multimedia/videoarchive/?n=2011 Scroll down to where it says "Curiosity Rover Trailer - August 10, 2011"