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Out Boulder seeks to 'change hearts and minds' with transgender ad campaign on R

Started by stephaniec, September 06, 2015, 04:36:37 PM

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stephaniec

Out Boulder seeks to 'change hearts and minds' with transgender ad campaign on RTD buses

http://www.dailycamera.com/news/boulder/ci_28765264/out-boulder-seeks-change-hearts-and-minds-transgender

Daily Camera/By Natalie Munio and Daniel Krum
For the Camera Posted:   09/06/2015 12:00:00 PM MDT

Starting this week, RTD buses throughout Boulder County will carry a new advertising campaign from Out Boulder designed to illustrate what transgender identity looks like throughout the local community.

The campaign — paid for by the LGBT support organization and a grant from Boulder's Human Relations Commission — will feature photos of five transgender individuals, all of whom are actively involved in the Boulder community, accompanied by their interests and the daily activities.

The idea behind the campaign, modeled closely after a similar one three years ago in Washington, D.C., is simple: normalize the transgender identity within the Boulder community."


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