I think a lot of people over do spraying cologne so it makes it unbearable at times. Some people just basically douse themselves in it. I saw a show on tv a long time ago about proper usage of cologne. They say just spray a little on your fingers and rub it behind your ears along your neck. Also the insides of your wrists and just a spritz on your chest (spray several inches away). Never apply to areas like your arm pits because cologne and BO don't mix well at all.