Cable networks crowd campaign trail

[Shana A]

http://www.reuters.com/article/newsOne/idUSN0955546020080109

"Cable networks crowd campaign trail
Wed Jan 9, 2008 7:31am EST

By Gail Schiller

NEW YORK (Hollywood Reporter) - Now that the Iowa caucuses and New Hampshire primary have launched the presidential race, non-news networks are piling on to document an election season seen as just too entertaining to pass up.

While outlets such as MTV and Comedy Central have long been using campaigns for programming fodder, newcomers to the presidential race are hoping TV viewers will cast their ballots with them -- especially given that the writers strike has shut down most original TV programming."