I haven't seen the movie and I'm sure I won't, but I saw a guerilla marketing ad on the side of a wall, designed to look like grafitti, which was Rambo's profile and it TOTALLY looked like the Che Guevara profile that is on many t shirts. I just thought about the kind of statement that makes, the juxtaposition of what Che Guevera was about and what Rambo represents:
from Wikipedia:
"Despite the controversies, Guevara's status as a popular icon has continued throughout the world, leading commentators to speak of a global "cult of Che". A photograph of Guevara taken by photographer Alberto Korda has became one of the century's most ubiquitous images, and the portrait, transformed into a monochrome graphic, is reproduced endlessly on a vast array of merchandise, such as T-shirts, posters, cigarettes, coffee mugs, and baseball caps largely for profit. The saying "Viva la revolucion!" has also become very popular and synonymous with Guevara.
In North America, Western Europe and many regions outside Latin America, the image had been likened to a global brand, long since shedding its ideological or political connotations, and the obsession with Guevara has been dismissed by some as merely "adolescent revolutionary romanticism."
I just find it ironic that Rambo's image was on the side of an upscale clothing store in West Hollywood and appeared in the image of Che Guevara. Maybe it's the English major in me that sees things like that and finds serious irony, who knows?
