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Random question - how effective is gendered advertising on you?

Started by Am I Lucy?, February 23, 2019, 01:30:21 PM

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Am I Lucy?

Hi all,

I just love to question life, and I'm right at the beginning of my gender questioning. I'm 36 AMAB, so a bit bewildered all this questioning is hitting me now, but anyway, I guess you don't get to choose what life throws at you and when.

Anyway, random one from me, which I wonder if it is related to gender dysphoria in some way.. gendered tv/magazine/online ads.. When I see anything targeted at a clearly male audience I can't help but see straight through it. On the other hand many female targeted ads seem to catch my attention. I think I've always been this way, but maybe I'm just noticing it because I'm deep in questioning at this time.

Anyone else noticed this with gender targetted advertising?

P.s I work in this field too, so I'm probably just hypersensitive, but thought I did grown it out there anyway :)
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KathyLauren

I am allergic to advertising, so I try to avoid paying attention to it when it is inflicted on me.  Male-targeted, female-targeted, and ungendered advertising are all pretty ineffective on me.
2015-07-04 Awakening; 2015-11-15 Out to self; 2016-06-22 Out to wife; 2016-10-27 First time presenting in public; 2017-01-20 Started HRT!!; 2017-04-20 Out publicly; 2017-07-10 Legal name change; 2019-02-15 Approval for GRS; 2019-08-02 Official gender change; 2020-03-11 GRS; 2020-09-17 New birth certificate
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Lynne

Most of the time I just get annoyed that so many things are gendered when they shouldn't be. It just reinforces a bunch of useless stereotypes which can cause a lot of frustration when people feel the need to live up to them.

For example I like to fix things myself but most of the advertisements for tools show bearded macho guys.

Because most of the time things that are advertised for men are not interesting for me I pay no attention to those advertisements but as I have a few interests that are still mostly associated with men there are a few exceptions. And then I get annoyed at them for targeting only men.
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Maid Marion

Targeted advertising does work on me. For instance, after a few weeks I finally succumbed and brought two three piece PJ sets from Carole Hochman at 64% off.  I came to the realization that inseams of VS sleep shorts are too short for cold winter nights.

Retail therapy is cheap when you can buy cute in fashion clothes at deep discount.
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CindyLouFromCO

I don't know.

I buy products related to my gender, likes and interest.

If I see a ad for boxers I'm just looking at the guy if he is hot.  It's not like the ad is going to convince me to buy those boxers for my boyfriend.
I've taken what others have offered, so now I'm giving back.
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Angela H

Gendered advertising works on me. What can I say? I like girly stuff, I make no apologies, lol
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Kylo

All advertising is rather transparent if you've looked into aspects of graphic design, psychology and propaganda (aka "PR"/"public relations").

Sex sells, therefore attractive men/women are used to sell the products. It has less to do with "stereotypes" and more to do with pressing people's subconscious biological buttons.

No, it doesn't work on me. If something is useful to me I might buy it. It could be advertised for either gender but if it has a use I might consider it. I tend to disregard things that are heavily "gendered" in either direction but it's my observation that "male" things tend to be kept looking functional and female things tend to be made "flowery" and lighter or pastel coloured. I don't particularly like standing out by being flowery and pastel-coloured so I will avoid these things on basis of taste unless they are some sort of essential item. 
"If the freedom of speech is taken away, then dumb and silent we may be led, like sheep to the slaughter."
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pamelatransuk

Hello Lucy

Targetted feminine advertising does sometimes work on me especially if it is NOT one of the repeated ones which appear on TV night after night.

As you are also from UK the latest one to "catch my eye" was the Flawless advert for a Make up product available at Boots, Asda, Superdrug etc from Barry M which offers a free gift if you buy Barry M products.

If you missed it, search Flawless on Boots' website.

Hugs

Pamela



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Colleen_definitely

Quote from: KathyLauren on February 23, 2019, 01:54:05 PM
I am allergic to advertising, so I try to avoid paying attention to it when it is inflicted on me.  Male-targeted, female-targeted, and ungendered advertising are all pretty ineffective on me.

Same here.  They irk me and make me think of the movie "They Live"

I don't even watch TV any more due to how many commercials there are.
As our ashes turn to dust, we shine like stars...
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Kirsteneklund7

#9
Over the decades I ended up with a soft spot for the Coke ads. Mini life fantasies where people ( young hot men & women) living action packed and very cool lives
Social occasions were always successful when this soft drink was involved.

Unfortunately my real life experience of the soft drink was fat, ugly people with bad teeth.

I cant even stand the taste unless it is watered down with Jamacian Rum.

I think the ad compain must have had an effect though- after a few rums I feel much more beautiful and my life feels very cool just like the ads!

Kirsten xx.

Sent from my SM-G930F using Tapatalk
As a child prayed to be a girl- now the prayer is being answered - 40 years later !
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Colleen_definitely

The psychology of ads is fascinating like that.

Buy this drink/car/food/medicine/etc and be like these attractive happy people!

Or my personal favorite is the peer pressure ones like the "totally not actors" car ads or medication ads with large groups of people all agreeing that this drug will save them from the doom that awaits anyone who doesn't beg their doctor for it.  Canada really has the right idea with a ban on pharma ads.
As our ashes turn to dust, we shine like stars...
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Linde

I don't have TV's and thus do not see most advertising (google tries to get me).  I don't care if an advertising is gendered or not, if it is apiece that I want or need.  I would not buy male clothing items even if they would put them on girls (way more intriguing for me than on guys bodies).  I buy what I want or need, and not what marketing feels I should want or need!
02/22/2019 bi-lateral orchiectomy






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Ann W

I grew up with a manipulative, abusive parent; so, I've always been sensitive to manipulation. It always amused me, when watching game shows, that, whenever the prize of an automobile was featured on a rotating dias, your first glimpse of it was almost always from the rear, which seemed clearly sexual (and directed toward males) to me.

I don't think I'm less sensitive to female-directed advertising; but I think I care less about it because I care more about what they're selling and how it might benefit me than I ever did watching male-directed advertising when I thought I was male -- and the reason seems clear: I'm much more fully-engaged in life than I was then, open to possibilities, happiness and joy. I am hyperfocused on my appearance now; and it's natural, not forced at all. I compare myself to other women constantly and reflexively. Objectively speaking, it's kind of amusing. :) If this is how most women are geared -- and I suspect we are -- then advertisers must absolutely love us. We're born suckers!  :D
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The Flying Lemur

I don't really respond positively to gendered ads, but then, I don't respond positively toward ads, period.  My parents taught me to deconstruct advertisements from a young age.  All they are is somebody trying various tricks to separate you from your money.  Every now and again I'll run across an ad that strikes me as funny, and I'll enjoy it.   Other than that--meh.
The privilege of a lifetime is being who you are. --Joseph Campbell
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Aiyanna

   Female clothing ads always seem to catch my attention. lol
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CarlyMcx

I don't know.  At my age the only ads I seem to see online are for whiskey and hemorrhoid cream.  And since transitioning I no longer have a need for either one.

Hugs, Carly
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Kylo

Quote from: Kirsteneklund7 on February 24, 2019, 11:59:48 AM
Over the decades I ended up with a soft spot for the Coke ads. Mini life fantasies where people ( young hot men & women) living action packed and very cool lives
Social occasions were always successful when this soft drink was involved.

Unfortunately my real life experience of the soft drink was fat, ugly people with bad teeth.

I cant even stand the taste unless it is watered down with Jamacian Rum.

I think the ad compain must have had an effect though- after a few rums I feel much more beautiful and my life feels very cool just like the ads!

Kirsten xx.

Sent from my SM-G930F using Tapatalk

All I remember about Coke ads (been roughly 10 years since I watched any live TV don't forget) was that one where a guy walks into a Vietnamese (or somesuch) store and not speaking the lingo, asks for a Coke by using his hands to gesticulate the "hourglass" figure of the Coke bottle. Whereupon the shopkeeper frowns tremendously and figuratively locks up his daughter.

Coke is sexy I guess.
"If the freedom of speech is taken away, then dumb and silent we may be led, like sheep to the slaughter."
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Kirsteneklund7

Quote from: Kylo on February 26, 2019, 11:38:10 PM
All I remember about Coke ads (been roughly 10 years since I watched any live TV don't forget) was that one where a guy walks into a Vietnamese (or somesuch) store and not speaking the lingo, asks for a Coke by using his hands to gesticulate the "hourglass" figure of the Coke bottle. Whereupon the shopkeeper frowns tremendously and figuratively locks up his daughter.

Coke is sexy I guess.
Even though the guy was a righteous coke drinker he may have also been a rock spider !

Kirsten [emoji887]

Sent from my SM-G930F using Tapatalk

As a child prayed to be a girl- now the prayer is being answered - 40 years later !
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Lady Sarah

Every time I see commercials for beauty products, I like to make fun of them. They shoe young ladies applying product that is supposedly going to make older women look young. Why don't they use older ladies? I have never seen a 20 year old need wrinkle cream. That just shows me the products don't work, and are a scam.
started HRT: July 13, 1991
orchi: December 23, 1994
trach shave: November, 1998
married: August 16, 2015
Back surgery: October 20, 2016
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Iztaccihuatl

I can't say that gendered advertising works on me in the sense that I'll go and buy that product, but I did notice that female gendered advertising speaks to and resonates with me, while male gendered ads do not.

For example, a few months ago here in the US there was this animated ad on TV from an online university where a woman was working a blue collar job on a drill press and then all workers around her were replaced by robots and then she got the pink slip but instead of sitting at home commiserating (like men would do), she signed on to an IT education and found a much better job in IT. That ad really resonated with me. And no, I didn't sign up for a class there.
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