http://www.chron.com/disp/story.mpl/life/religion/5448091.html" Jan. 11, 2008, 6:12PM
EVANGELIZING
Unitarians put a little faith in advertising
Church tries new methods to spread the word
By STEVE SCHMADEKE
Chicago Tribune
CHICAGO — As a melting-pot faith that holds no creed and welcomes all comers, the Unitarian Universalist church hasn't always seen much need to evangelize.
But as the atheists, Christians, humanists and Buddhists in its pews grow older and with the church growing only at a trickle, Unitarians are experimenting with a different approach.
The Boston-based Unitarian Universalist Association of Congregations last year launched its first national advertising campaign, placing ads in Time magazine. In another first, the church sponsored an ad appearing in the programs given to college football fans at 13 bowl games."
