Harley-Davidson Changes DEI Policy Following Activist Pressure

[Jessica_Rose]

Harley-Davidson Changes DEI Policy Following Activist Pressure

https://www.msn.com/en-us/money/companies/harley-davidson-changes-dei-policy-following-activist-pressure/ar-AA1p4xwC?ocid=windirect&cvid=8c6174028c3d4751ab1fc3391f35a2c8&ei=69

Story by Joseph Pisani (19 Aug 2024)

Harley-Davidson is the latest major company to make changes to its diversity policy after online pressure started by conservative activist Robby Starbuck.

The motorcycle maker said Monday that it will no longer participate in a scoring system by the Human Rights Campaign, an advocacy group that gives companies scores based on LGBTQ+ inclusion in their workplace. Harley-Davidson said it would review all its sponsorships, saying that it will focus on retaining its "loyal riding community." And it will no longer have spending goals to buy from suppliers owned by minorities or women.

Harley-Davidson said that it had already ended its DEI policy in April after an internal stakeholder review of its policies earlier this year.

"We do not have a DEI function today," the company's statement on X said.

Starbuck began targeting Harley-Davidson on July 23 on X, saying the company has supported LGBTQ+ causes and shown "a total commitment to DEI policies."

Starbuck launched similar campaigns against farm supplies seller Tractor Supply and tractor maker John Deere. Both companies changed their DEI policies. Starbuck says he doesn't invest in the companies he targets.

"We are saddened by the negativity on social media over the last few weeks," Harley-Davidson said in the statement Monday, which didn't mention Starbuck.

[BlueJaye]

This company is already gasping its last death rattles. I will happily watch it die with it's rapidly aging customer base.

[Lori Dee]

This company is already gasping its last death rattles. I will happily watch it die with it's rapidly aging customer base.

I have a friend who was the Steelworkers Union President at HD. He told me some of the shady things they did to their workers. I will not shed any tears for that company.

[big kim]

Harley Davidson has pulled some pretty bad stunts on it's customers recently. Chester HD in England knowingly took payment for parts from a friend knowing they were going to shut. He arrived to find the shop locked up & a bailiff there! I've read of several HD dealers charging upward of £1200 to change handlebars! My last bike was a Sportster, great bike & ran like a Swiss watch, no complaints about it but I'm hearing several spares are now no longer made & bikes off the road for months trying to find parts. 2 more UK dealers close next month.
Youngsters with call centre jobs are never goinf to be able to afford an HD. Until recently there was an affordable fun HD, the Sportster so they stopped making it after 65 years.They've only got themselves to blame for the mess they're in today