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Molson Coors scraps 'woke' DEI policies in growing trend among US companies

Started by Lori Dee, September 04, 2024, 09:53:23 PM

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Lori Dee

Molson Coors scraps 'woke' DEI policies in growing trend among US companies
American beer giant is latest firm to scale back DEI amid pressure campaign from conservative activist
Link to Full Article
Fox Business - Breck Dumas
Published September 3, 2024 5:01pm EDT

Molson Coors is rolling back its diversity, equity and inclusion (DEI) initiatives, becoming the latest in a string of iconic American companies to step away from so-called "woke" policies in recent months.

In the letter, provided to FOX Business from Coors, the company's executives said its human resources team began making plans in March to broaden the view of its DEI polices to ensure all "employees know they are welcome." The company did not comment beyond the contents of the letter.

The Coors Light maker said it is doing away with DEI trainings now that every employee has completed them, scrapping its defined supplier diversity goals, and starting next year, executives' compensation will solely be tied to business performance and will no longer include "aspirational representation goals."

Molson Coors is also ending its participation in the Human Rights Campaign Corporate Equality Index, an annual survey and report used to gauge "policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer (LGBTQ+) employees" by the Human Rights Campaign, which is one of the largest and most progressive nonprofits in the country.

Coors is following the lead of several other companies, including Ford, John Deere, Lowe's and Tractor Supply...


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