Dear Susan's Place Community,
After decades with our previous logo, I'm thrilled to share something truly special — our brand-new Susan's Place logo! This redesign has been a labor of love, and I want to take a moment to share not only the updated look, but also the meaning behind every element.
✨ Why a New Logo?
As our community has grown and evolved over the years, I realized the original logo — though created with care — no longer fully reflected the inclusive, welcoming, and affirming space Susan's Place has become. After decades with the same design, it was time for a visual identity that truly honors everyone who makes this community what it is.
🎨 The Design: More Than Just Pretty Colors
You'll notice the "SPTR" design — the first letters of Susan's Place Transgender Resources — but the meaning goes much deeper:
Each color represents a vital part of our transgender family:
💗 Pink (S) – Trans Women
💙 Blue (P) – Trans Men
💜 Purple (T) – Genderqueer
💛 Yellow (R) – Nonbinary
Together, these four blocks form a unified whole — just like our community. No matter where you fall on the transgender spectrum, you are seen here. You are valid. You belong.
The soft, pastel colors were chosen to feel welcoming and approachable — creating a space that feels safe and comfortable for everyone who finds their way to us.
🏛 A Professional Look for a Trusted Resource
This new design reflects our incredible journey — from a grassroots forum into a respected, multifaceted resource. We now partner with healthcare providers, advocate for our community, and serve as a trusted hub of support and information. This logo honors that professional growth while still holding onto the warmth, care, and community spirit we're known for.
🌱 Looking Ahead
This logo is more than a rebrand — it's a renewed commitment to our mission: to be a place for everyone in our community. Whether you're questioning, transitioning, supporting a loved one, or simply searching for understanding and connection — you have a place here. And now, that place is beautifully represented in our visual identity, too.
I hope you love it as much as I do. After all these years, it feels incredible to have a logo that celebrates the beautiful diversity, resilience, and unity of the Susan's Place family.
**What do you think of our new look? I'd love to hear your thoughts and reactions in the comments below!**
With love and pride,
Susan
