GLBT / LGBT Community: Social Networking with Consumer Clout

[Natasha]

GLBT / LGBT Community: Social Networking with Consumer Clout

Link
9/15/2008

"While GLBT / LGBT Community is first and foremost a social networking hub, it is also a way for gay, lesbian, bisexual and transgendered people to exercise their purchasing influence and for businesses to market to a targeted, loyal and generally affluent consumer group," stated GLBT / LGBT Community founder Kenneth J. Stanton. "In its February 2007 report, Witeck-Combs Communications stated that 58% of GLBT adults are more likely to purchase products and services from companies that market directly to them. A place like GLBT / LGBT Community offers a perfect opportunity to market to this highly desirable demographic."