Fresh Face on Cable, Sharp Rise in Ratings
http://www.nytimes.com/2008/10/21/arts/television/21madd.html?_r=2&hp&oref=slogin&oref=sloginBy BRIAN STELTER
Published: October 20, 2008
Rachel Maddow, a woman who does not own a television set, has done something that is virtually unheard of: she has doubled the audience for a cable news channel's 9 p.m. hour in a matter of days.
More important for her bosses at MSNBC is that "The Rachel Maddow Show," her left-leaning news and commentary program, has averaged a higher rating among 25- to 54-year-olds than "Larry King Live" on CNN for 13 of the 25 nights she has been host. While the average total audience of her program remains slightly smaller than that of Mr. King's, Ms. Maddow, 35, has made MSNBC competitive in that time slot for the first time in a decade. The channel at that hour has an average viewership of 1.7 million since she started on Sept. 8, compared with 800,000 before.
