Logo, Stolichnaya Share a Real Toast

[LostInTime]

link

Stolichnaya Russian vodka and MTV Networks' Logo teamed up on a series celebrating the lives of the network's LGBT (lesbian, gay, bisexual and transgender) audience.

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The series will be promoted during Logo's worldwide broadcast premiere of documentary Stolichnaya presents Be Real - Stories from Queer America Sunday, Oct. 29 at 9 p.m. Logo said the documentary features six members of the LGBT community "who have made a difference in their communities and conduct their lives in an authentic, positive way."


Posted on: October 27, 2006, 02:42:46 PM
Stoli vodka buddies up to the gay and lesbian crowd with documentary

A Harris survey of 1,500 viewers commissioned by Logo found 73% were more inclined to buy a product advertised on Logo than on another channel and 80% were more likely to watch commercials on Logo.

Stoli, bought by Pernod Ricard from Allied Domecq last year, has doubled its LGBT marketing to 10% of its annual marketing budget from 5% in 2004.

[Julie Marie]

Interesting article.  What surprised me was this statement:

"Lesbian, gay, bisexual and transgender (LGBT) consumers are attractive both as trendsetters and for high disposable income: an expected $641 billion in spending this year, up from $600 billion in 2005, according to the National Gay and Lesbian Chamber of Commerce."

Regardless of it's accuracy, we are now being seen as an attractive group for marketers.  And you know where that leads.

Trendsetters?  Yeah, I like it. 

"Hey Joe!  I really like you in that slinky Armani dress!  But you might need to deforest your chest a bit."