Japan's herbivores are blurring boundaries -- and upsetting stereotypes
David McNeill
http://mdn.mainichi.jp/perspectives/news/20100417p2a00m0na027000c.htmlAnyway, lately there has been a lot of curiosity among editors about what's happening to Japanese men -- the herbivore phenomenon, or "soshoku-danshi." As I wrote for The Independent, Japan's 20- and 30- something males seem uninterested in careers and apathetic about the rituals of dating, sex and marriage. They spend money on cosmetics and clothes and even sit down on the toilet when they pee.
Those are not my views. For the article, I interviewed Ushikubo Megumi, president of Tokyo marketing firm Infinity and author of "The Herbivorous Ladylike Men Are Changing Japan." Her company claims that roughly two-thirds of all Japanese men aged 20-34 are now partial or total "grass-eaters," and a long way from the classic twin stereotypes of 20th century Japanese masculinity: the fierce, unyielding warrior and the workaholic salaryman.