I understand the awkwardness, but don't let it get to you. I bought my first "men's" deodorant the other day, but it's because "women's" just doesn't cut it when it comes to helping prevent sweat and scent while men's can...plus, it smells really clean and I love it. My sister has to use "men's" deodorant because of how much she sweats and "women's" deodorant wasn't strong enough, she'd keep getting sweat stains using it but those vanished once she made the change.