ESPN Very Sorry For Selling 'Egg The ->-bleeped-<-s' Tees To Children

[Shana A]

ESPN Very Sorry For Selling 'Egg The ->-bleeped-<-s' Tees To Children

http://www.queerty.com/espn-very-sorry-for-selling-egg-the-->-bleeped-<-s-tees-to-children-20100920/

Zellers, the Canadian retail giant with nearly 300 stores spread throughout our northern neighbor, has been selling a T-shirt that includes the message, "Yo, let's get 'em. Let's drive-by egg these ->-bleeped-<-s." They were available in children's sizes, because the shirts were for children.

Oh, did I mention the shirts were manufactured by X Games Clothing, a subsidiary of ESPN Consumer Products, which is owned by the Walt Disney Co., harbingers of the ABC television network?

[Julie Marie]

"Hey!  I got an idea that would make us some money!  Let's put a bunch of hateful words on a t-shirt, so much most parents won't read it, and sell them to kids!"

"Great idea boss!  I'll get started on it!"

Media gets a hold of what they are doing and publishes it.  Parents get upset.  Press ties t-shirts to ESPN.  BAD PUBLICITY - INCOME HURT

"What a stupid idea!  Who ever thought that one up?"

"You did boss."

"I'd never do anything like that!  We need to apologize for the dope who hurt those poor ->-bleeped-<-s!  Send out a press release immediately!"

But for the kids who already have the t-shirts and for the message sent, the damage has already been done.

I wonder how much they made on those shirts?