New Zealand brewery’s ‘beers for queers’ ad backfires

[Shana A]

New Zealand brewery's 'beers for queers' ad backfires
by Staff Writer, PinkNews.co.uk
9 December 2010, 5:03pm

http://www.pinknews.co.uk/2010/12/09/new-zealand-brewerys-beers-for-queers-ad-backfires/

A New Zealand brewery has withdrawn a marketing campaign which suggested that low-carbohydrate beer is "queer".

Moa Beers planned to give away t-shirts which said "Low Carb Beers", with a pink 'Q' superimposed over the letter 'B' to read "Qeers".

The company was trying to promote the fact that its brews are "full strength".

However, the campaign failed to impress Facebook users, who responded angrily on the company's page.