I agree with Girl-Ashley, potency is the wrong question - because there are dosage equivalents so that such and such a quantity of premarin would be roughly equivalent to a certain dose of ethinyl estradiol.
The correct question would be "Which estrogen formulation is safer to take at an effective dosage?" and in that context there are differences.
Ethinyl estradiol carries a much higher risk of stroke and thrombosis and is therefore generally considered to be the least safe estrogen - however it is cheaper - so some doctors prefer it for that reason.
Premarin is somewhat safer - but can have some deleterious effects on the liver and has issues about animal welfare associated with its production, (although to be fair, in recent years, there has been a move by the manufacturer to synthesize the components thus eliminating the animal welfare problems).
HOWEVER - by and away the safest estrogen to take is the one you didn't even mention namely Estradiol-Valerate or its alternative formulation of Estradiol-Hemihydrate.
This is a natural product and can be taken orally, sublingual, transdermal, or by injection. It carries the lowest risk of side effects of all the estrogens and is generally pretty effective for most patients.