News and Events => Arts & Entertainment News => Topic started by: SandraJane on September 12, 2012, 01:56:06 AM Return to Full Version
Title: GM's acclaimed Volt ad honored for reaching gay, bisexual, transgendered buyers
Post by: SandraJane on September 12, 2012, 01:56:06 AM
Post by: SandraJane on September 12, 2012, 01:56:06 AM
Detroit Free Press
GM's acclaimed Volt ad honored for reaching gay, bisexual, transgendered buyers
By Nathan Bomey | Detroit Free Press Business | 3:55 PM, September 11, 2012
http://www.freep.com/article/20120911/BUSINESS0101/120911068/1002/business (http://www.freep.com/article/20120911/BUSINESS0101/120911068/1002/business)
(https://www.susans.org/proxy.php?request=http%3A%2F%2Fcmsimg.freep.com%2Fapps%2Fpbcsi.dll%2Fbilde%3FSite%3DC4%26amp%3BDate%3D20120911%26amp%3BCategory%3DBUSINESS0101%26amp%3BArtNo%3D120911068%26amp%3BRef%3DAR%26amp%3BProfile%3D1002%26amp%3BMaxW%3D640%26amp%3BBorder%3D0%26amp%3BGM-s-acclaimed-Volt-ad-honored-reaching-gay-bisexual-transgendered-buyers&hash=4785ffec6dd6d9e215c9a182ae0631e6d3f0e6d7)
GM's innovative Volt ad. / GM
A General Motors advertisement for the Chevrolet Volt is winning recognition for its creative approach to reaching lesbian, gay, bisexual and transgendered consumers.
The rainbow-striped ad, which featured the Volt saying "Mom, Dad, I'm electric," received a nomination from the 2012 Gay & Lesbian Alliance Against Defamation Amplifier Awards.
The ad, developed by ad agency Goodby, Silverstein & Partners, was published earlier this year in the Motor City Pride edition of Michigan LGBT newspaper "Between The Lines."
GM's acclaimed Volt ad honored for reaching gay, bisexual, transgendered buyers
By Nathan Bomey | Detroit Free Press Business | 3:55 PM, September 11, 2012
http://www.freep.com/article/20120911/BUSINESS0101/120911068/1002/business (http://www.freep.com/article/20120911/BUSINESS0101/120911068/1002/business)
(https://www.susans.org/proxy.php?request=http%3A%2F%2Fcmsimg.freep.com%2Fapps%2Fpbcsi.dll%2Fbilde%3FSite%3DC4%26amp%3BDate%3D20120911%26amp%3BCategory%3DBUSINESS0101%26amp%3BArtNo%3D120911068%26amp%3BRef%3DAR%26amp%3BProfile%3D1002%26amp%3BMaxW%3D640%26amp%3BBorder%3D0%26amp%3BGM-s-acclaimed-Volt-ad-honored-reaching-gay-bisexual-transgendered-buyers&hash=4785ffec6dd6d9e215c9a182ae0631e6d3f0e6d7)
GM's innovative Volt ad. / GM
A General Motors advertisement for the Chevrolet Volt is winning recognition for its creative approach to reaching lesbian, gay, bisexual and transgendered consumers.
The rainbow-striped ad, which featured the Volt saying "Mom, Dad, I'm electric," received a nomination from the 2012 Gay & Lesbian Alliance Against Defamation Amplifier Awards.
The ad, developed by ad agency Goodby, Silverstein & Partners, was published earlier this year in the Motor City Pride edition of Michigan LGBT newspaper "Between The Lines."