News and Events => People news => Topic started by: LostInTime on July 16, 2007, 07:30:06 AM Return to Full Version
Title: Whole Foods broadens reach
Post by: LostInTime on July 16, 2007, 07:30:06 AM
Post by: LostInTime on July 16, 2007, 07:30:06 AM
Chicago Tribune (http://www.chicagotribune.com/business/chi-mon_wholefoods0716jul16,1,19809.story?coll=chi-news-hed)
By Mary Ellen Podmolik
Special to the Tribune
Published July 16, 2007
"The gay household is now highly, highly visible," said Bob Witeck, chief executive of Witeck-Combs Communications Inc., a Washington, D.C., public relations and marketing firm that specializes in the gay consumer. "Now, companies can say, '[We] now know who they are and [we] want them to be part of [our] mix as customers, shareholders and employees.'"
Companies that in the past were unwilling to risk boycotts from religious conservatives to gain a foothold in the gay and lesbian market now see the market as too lucrative to ignore or alienate.
By Mary Ellen Podmolik
Special to the Tribune
Published July 16, 2007
"The gay household is now highly, highly visible," said Bob Witeck, chief executive of Witeck-Combs Communications Inc., a Washington, D.C., public relations and marketing firm that specializes in the gay consumer. "Now, companies can say, '[We] now know who they are and [we] want them to be part of [our] mix as customers, shareholders and employees.'"
Companies that in the past were unwilling to risk boycotts from religious conservatives to gain a foothold in the gay and lesbian market now see the market as too lucrative to ignore or alienate.