News and Events => People news => Topic started by: Shana A on June 27, 2008, 06:47:58 AM Return to Full Version
Title: Businesses welcome gay festival opportunity
Post by: Shana A on June 27, 2008, 06:47:58 AM
Post by: Shana A on June 27, 2008, 06:47:58 AM
Businesses welcome gay festival opportunity
Cash registers ringing as pride events light up TO
By David Hatton - Business Edge
Published: 06/27/2008 - Vol. 4, No. 13
http://www.businessedge.ca/article.cfm/newsID/18149.cfm (http://www.businessedge.ca/article.cfm/newsID/18149.cfm)
People arriving in downtown Toronto for this week's gay pride festival - billed as the largest in the world - are being welcomed with a dizzying array of advertisements and product samples as companies try to target gay consumers.
Pride Toronto estimates the market for gay and lesbians as being worth more than $75 billion across the country.
"Our sponsors have realized gay consumers generally have a lot of disposable income and they are extremely loyal to brands that support them," says Fatima Amarshi, executive director of Pride Toronto. "They can be a powerful demographic if you do your marketing properly."
Cash registers ringing as pride events light up TO
By David Hatton - Business Edge
Published: 06/27/2008 - Vol. 4, No. 13
http://www.businessedge.ca/article.cfm/newsID/18149.cfm (http://www.businessedge.ca/article.cfm/newsID/18149.cfm)
People arriving in downtown Toronto for this week's gay pride festival - billed as the largest in the world - are being welcomed with a dizzying array of advertisements and product samples as companies try to target gay consumers.
Pride Toronto estimates the market for gay and lesbians as being worth more than $75 billion across the country.
"Our sponsors have realized gay consumers generally have a lot of disposable income and they are extremely loyal to brands that support them," says Fatima Amarshi, executive director of Pride Toronto. "They can be a powerful demographic if you do your marketing properly."