News and Events => People news => Topic started by: Shana A on December 10, 2010, 08:11:55 AM Return to Full Version
Title: New Zealand brewery’s ‘beers for queers’ ad backfires
Post by: Shana A on December 10, 2010, 08:11:55 AM
Post by: Shana A on December 10, 2010, 08:11:55 AM
New Zealand brewery's 'beers for queers' ad backfires
by Staff Writer, PinkNews.co.uk
9 December 2010, 5:03pm
http://www.pinknews.co.uk/2010/12/09/new-zealand-brewerys-beers-for-queers-ad-backfires/ (http://www.pinknews.co.uk/2010/12/09/new-zealand-brewerys-beers-for-queers-ad-backfires/)
A New Zealand brewery has withdrawn a marketing campaign which suggested that low-carbohydrate beer is "queer".
Moa Beers planned to give away t-shirts which said "Low Carb Beers", with a pink 'Q' superimposed over the letter 'B' to read "Qeers".
The company was trying to promote the fact that its brews are "full strength".
However, the campaign failed to impress Facebook users, who responded angrily on the company's page.
by Staff Writer, PinkNews.co.uk
9 December 2010, 5:03pm
http://www.pinknews.co.uk/2010/12/09/new-zealand-brewerys-beers-for-queers-ad-backfires/ (http://www.pinknews.co.uk/2010/12/09/new-zealand-brewerys-beers-for-queers-ad-backfires/)
A New Zealand brewery has withdrawn a marketing campaign which suggested that low-carbohydrate beer is "queer".
Moa Beers planned to give away t-shirts which said "Low Carb Beers", with a pink 'Q' superimposed over the letter 'B' to read "Qeers".
The company was trying to promote the fact that its brews are "full strength".
However, the campaign failed to impress Facebook users, who responded angrily on the company's page.