manic squirrel
Transgender Punchline? General Mills Rocks!
by Carla Lewis, October 20, 2011
http://manicsquirrel.com/2011/10/20/transgender-punchline-general-mills-rocks/ (http://manicsquirrel.com/2011/10/20/transgender-punchline-general-mills-rocks/)
(https://www.susans.org/proxy.php?request=http%3A%2F%2Fmanicsquirrel.com%2Fwp-content%2Fuploads%2F2011%2F10%2Ftotinos-300x216.png&hash=e376709de2c41ebe793a5212401cb53cef2475b8)
I am really blown away by what happened in the last 24 hours.
I was reading an article on some website and in the bottom of the page was a small javascript ad, "Who's the next Totino's Pizza Stuffers Mom? Watch the auditions.". What caught my eye was the image of the "mom" – an obviously cross-dressed man. I clicked on the link which took me to the Tontino's web page and advertising campaign for the "Totino's Mom". I watched the video, "Group B". The first two moms were quite funny, but then they had to ruin it with a "man-in-a-dress" gag.
Horrified at once again being the punch line for an ad that was in poor taste I rushed to change.org and composed a petition to General Mills asking the CEO, Director of Marketing, and Director of Sales to pull the offensive ad. The petition can be found here: http://www.change.org/petitions/dont-poke-fun-at-trans-people-to-sell-pizza-rolls (http://www.change.org/petitions/dont-poke-fun-at-trans-people-to-sell-pizza-rolls)
Tennessee resident inspires General Mills to abandon transphobic ad
Totino's Pizza contest included video footage of a male cross dresser
by O&AN Staff Reports
Oct 20, 2011
http://www.outandaboutnewspaper.com/article/5124 (http://www.outandaboutnewspaper.com/article/5124)
Carla Lewis of Maryville, Tenn. is responsible for General Mill's decision to abandon a transphobic advertising campaign for Totino's Pizza.
The campaign included an online competition seeking the next Totino's Pizza Stuffers Mom. One of the video examples on General Mills' website was a non-female identified cross dresser.
Lewis, a member of the East Tennessee Equality Council and a former secretary of Tennessee Transgender Political Coalition, composed a petition on change.org to General Mills asking the CEO, Director of Marketing, and Director of Sales to pull the offensive ad.
Time to send some thank you notes to General Mills.
Here's the actual video:
Anti-Trans Advertisement (http://www.youtube.com/watch?v=TKZwah0K5s8#)
http://manicsquirrel.com/2011/10/20/transgender-punchline-general-mills-rocks/ (http://manicsquirrel.com/2011/10/20/transgender-punchline-general-mills-rocks/)
no wonder they were quik to pull it
It wasn't even funny. Just sad.