Update: Paddy Power transphobic ad no longer to be screened
http://www.birdofparadox.net/blog/?p=10687 (http://www.birdofparadox.net/blog/?p=10687)
2/23/12
Further to my post last Sunday about the transphobic ad by Paddy Power, the following statement has today been issued by Clearcast, the NGO which pre-approves most British television advertising:
Last week we approved a tv ad for Paddy Power featuring references to transgendered people. When making our decision to approve the ad, we took into account the fact that the advertiser had sought a view from the Beaumont Society (a body run by and for those who cross dress or are transsexual) which did not find the script idea offensive.
However following a number of complaints over the last few days, it appears that the ad has caused offence and in consultation with broadcasters, it has been decided that the ad should no longer run on their TV or VoD services in its current format. We regret offence that may have been caused.