http://www.guardian.co.uk/media/2012/feb/20/paddy-power-transgendered-ladies-ad (http://www.guardian.co.uk/media/2012/feb/20/paddy-power-transgendered-ladies-ad)
and I thought the U.K. was more educated than the U.S... buggers.
Ireland isn't really the same as mainland Britain and supplied UK and US with allbrawn and and nobrain labourers and drinkers for many decades - this Paddypower crap understandable.
Lets face it, there are not many bookies going broke, so that tells you the intelligence of the average mug punter. ::)