http://www.bbc.com/news/blogs-news-from-elsewhere-27162371
25 April 2014 Last updated at 11:07 ET
A Japanese dress hire company has stumbled across an unexpected demand for men to be photographed in women's bridal wear, it is claimed.
http://www.marrymariee.co.jp/
https://www.youtube.com/watch?v=L7BQRGXFLJs