Hi All,
Interested in opinions about this new ad by Heineken particularly the transgender part.
https://www.fastcompany.com/40412848/heineken-just-put-out-the-antidote-to-that-pepsi-kendall-jenner-ad
Take care,
Paige :)
Just awesome....don't know when and where they'll run a four and a half minute spot?, but.....awesome, just awesome!
Taking into consideration that Heineken tastes like troll vomit, I would have left.
If it had been any other beer, then by all means, I would have stayed and chatted.
Wow, thanks for sharing that. When that guy asked the trans woman for her number it got my waterworks going.
While I love the sentiment, I wish it were a short film and not a commercial. I say that, because I don't for a second believe it could have gone any other way, which undermines it's message. Because Heineken wouldn't allow the product to be associated with negativity. I also don't believe they would spend money on the costs of filming it, while risking it on those six people. Which leads me to believe either they're actors, or they're one of many back ups in case someone did walk away.
Quote from: JMJW on April 28, 2017, 07:37:40 PM
While I love the sentiment, I wish it were a short film and not a commercial. I say that, because I don't for a second believe it could have gone any other way, which undermines it's message. Because Heineken wouldn't allow the product to be associated with negativity. I also don't believe they would spend money on the costs of filming it, while risking it on those six people. Which leads me to believe either they're actors, or they're one of many back ups in case someone did walk away.
I agree. Just corporate propaganda. More fake news that they continue to exploit for profit. I could do a real film and show how people do get along in my neighborhood, because that's a reality, but some don't want to see it. I have a Kentucky "redneck" next door that accepts me, and talks to me all the time. I have a church next door that I have come to know the pastor. He accepts me, and has even donated female clothing to me. This is all accomplished through conversation.
If we all retreat to "safe places" and stop talking with each other, we step back 10,000 years to a place of pure tribalism and constant war. The middle east is the best example. They have their safe places, don't talk, and are in constant war. This is a political thread, and I don't like politics. I like people. I cherish the differences and how at times we can come together. But, I don't like these corporate ads that simply seek to exploit and profit from division.
I hate politics, I love people.
Well first of all, I'm sure it's actors. To me it's much like a short movie, especially given that it's over four and half minutes long. But the thing is it's written, shot and cast so well that it makes it believable unlike the Pepsi ad, and that's exactly why I was able to get into it enough that it made me emotional.
And yes, of course it's done for profit, but why is that always such a bad thing. The fact of the matter is in today's media charged world, commercial ads have an elevated level of influence on people's thoughts and opinions. This ad transports the viewer into situations where they can likely identify with one or multiple characters. Because the ad is written well and cast well, it's very believable and therefore the viewer easily becomes emotionally invested. By then taking that character with whom the viewer has identified and having them act in what might be a surprisingly positive fashion, the view too learns that such behavior is possible. Even if consciously the viewer knows these are actors and a scripted scene, the impact is still the same. There are actual studies that have proven this.
So I don't share the negative view of this ad. If a company is going to spend this kind of money on advertising either way, I'd rather they use it to deliver a positive, uplifting and believable message than spend it on hokey, celebrity or super-model laden gimmicks.
I'm with Alyssa. I refuse to be so jaded that I can't appreciate something that was designed to help with understanding our community. I mean really? How can that be perceived as a bad thing. And (to a previous poster) I love Heineken Beer. One of the last great corporate beer giants. ;D
Quote from: AlyssaJ on April 28, 2017, 09:36:37 PM
Well first of all, I'm sure it's actors. To me it's much like a short movie, especially given that it's over four and half minutes long. But the thing is it's written, shot and cast so well that it makes it believable unlike the Pepsi ad, and that's exactly why I was able to get into it enough that it made me emotional.
And yes, of course it's done for profit, but why is that always such a bad thing. The fact of the matter is in today's media charged world, commercial ads have an elevated level of influence on people's thoughts and opinions. This ad transports the viewer into situations where they can likely identify with one or multiple characters. Because the ad is written well and cast well, it's very believable and therefore the viewer easily becomes emotionally invested. By then taking that character with whom the viewer has identified and having them act in what might be a surprisingly positive fashion, the view too learns that such behavior is possible. Even if consciously the viewer knows these are actors and a scripted scene, the impact is still the same. There are actual studies that have proven this.
So I don't share the negative view of this ad. If a company is going to spend this kind of money on advertising either way, I'd rather they use it to deliver a positive, uplifting and believable message than spend it on hokey, celebrity or super-model laden gimmicks.
So, given both ads are contrived, written scripts with actors. Why is the Pepsi ad so wrong? I think you are missing the point. A world with out cops would be anarchy without conversation. Visit the middle east lately? They throw gays off roof tops, stone and burn them to death. No cops there. A scripted scene does have an impact. I just don't understand why some feel a scripted scene that shows cops and people trying to have a conversation is viewed so negatively. My god, really, do people really want to buy into the whole "kill the cops", "fry 'em like bacon" thing? Iran says there are no gays in their country .. and if there are, they are jailed or executed. This snowflake culture we live in and accept will be the destruction of our community. The problem is that people think there needs to be an antidote to the Jenner ad. The truth is, there needs to be an antidote to the hate and lack of conversation. The Pepsi ad simply wanted to show a coming together ... what the hell is wrong with that? Your safe spaces will be become sanctuaries for the people who wish to destroy us. The LGBTQ community needs to wake up and understand the real threats that are out there. I live in Florida ... Pulse night club ...
On June 12, 2016, Omar Mateen, a 29-year-old Muslim immigrant, killed 49 people and wounded 53 others in a terrorist attack/hate crime inside Pulse, a gay nightclub in Orlando. He targeted the club because it was a gay night club. You people who freak out about a Pepsi ad that seeks to bring about a civil conversation between the police and others, and ignore the above ... SMH, sadly. Where was your outrage when we lost 53 brothers and sisters in real life, not some stupid ad?
It wasn't that the Pepsi ad was negative, it was just not believable. It was poorly written and the casting was a terrible decision. The actors in the Heineken ad felt real, acted real and followed a believable story like. Right out of the gates, using Kendall Jenner as the lead in the Pepsi ad immediately disconnects it from people. The story line was trite and ill conceived. That's the difference. There was nothing in there that connected with either side of the discussion and no one got emotionally involved. That's why it got blasted.
And as a person who lost a dear friend in the Orlando shooting, your suggestion that I've somehow marginalized those events because I don't like the Pepsi commercial is completely inappropriate and totally false. That's a totally non-sequitur argument.
QuoteThe actors in the Heineken ad felt real, acted real and followed a believable story like.
It was believable imo except for the feminist and redpiller getting along so well. It just wouldn't happen.
Just a point of clarification the young lady is known to me and she is a very charming transgender woman. Her Dad did post that he was immensely proud of his daughter.
Scripted no doubt. will it help us - well it certainly will not hurt us.
The illusion is that Heineken are trying to sell a positive message but in reality they are trying to sell alcohol.
Understand the intent first and then make up your mind. It's certainly not something to defend or get emotional about, just business.
Sadie
Even if it was setup.
Is it not nice to see something nice? :3
Interesting responses. I'm very jaded when it comes to corporations and commercials usually, but there was something about the transgender part that really worked for me. I new this was contrived, but if it just makes one person question their anti-->-bleeped-<-, I think it's great.
Quote from: Jennifer RachaelAnn on April 28, 2017, 05:09:02 PM
Taking into consideration that Heineken tastes like troll vomit, I would have left.
I have to agree. I never understood the appeal of Heineken. ;)
Quote from: Cindy on April 29, 2017, 03:17:22 AM
Just a point of clarification the young lady is known to me and she is a very charming transgender woman. Her Dad did post that he was immensely proud of his daughter.
Scripted no doubt. will it help us - well it certainly will not hurt us.
He should be proud of her, she did a tremendous job. I do wonder how the ad would work if she wasn't so pretty.
Quote from: Cindy on April 29, 2017, 03:17:22 AM
Her Dad did post that he was immensely proud of his daughter.
Cindy was this posted somewhere else on Susans?
Paige :)
Just a note to AlyssaJ, I did not intend to imply any thing negative. My apologies to you. Fact is, I've been uncharacteristically moody for a few weeks and I have blood work scheduled for Tuesday. Hopefully, I will get a better sense where my body chemistry is. Hormone changes can be a bit unpredictable. Best wishes.
Hey Sinclair, no worries at all, we're all good. Just wanted to be clear that I do have a personal vesting in what happened in Orlando that extends well beyond just the connection to the LGTB community.
It was what it was; an entertaining beer commercial showing more can be achieved over a beer than other measures.
Like any ad it's best not to think about it much.
For those that do there is 1 rather major flaw in it conceptually but that's ok as their core message is really "Don't hate people. Have a drink and talk it out.". I'm fine with that plan :)
Quote from: AlyssaJ on April 29, 2017, 12:21:30 AM
It wasn't that the Pepsi ad was negative, it was just not believable. It was poorly written and the casting was a terrible decision. The actors in the Heineken ad felt real, acted real and followed a believable story like. Right out of the gates, using Kendall Jenner as the lead in the Pepsi ad immediately disconnects it from people. The story line was trite and ill conceived. That's the difference. There was nothing in there that connected with either side of the discussion and no one got emotionally involved. That's why it got blasted.
And as a person who lost a dear friend in the Orlando shooting, your suggestion that I've somehow marginalized those events because I don't like the Pepsi commercial is completely inappropriate and totally false. That's a totally non-sequitur argument.
I have read so many stories on this forum about people getting upset about the way they are treated and yet when we have an example(contrived admittedly) with a positive message/outcome between two people of opposing views...Yes it is a beer commercial but considering they could have had some caricature of trans women/men in a totally different context that ridiculed all of us and instead chose to present it in a totally non threatening way...yes there are flaws with it but it is a beer ad after all and not a social justice documentary...there are too few positive trans messages out there and apart form that it wasn't about trans issues...IMHO it was about communication, about getting dialogue started and selling beer.
The Pepsi add missed on all fronts...there were so many other bad things about that commercial that the message was swamped in all the other negativity.
Rather enjoyed the advert. ;D Think I'll have a beer LOL
I have seen criticism of the ad on the grounds that it normalizes bigotry and anti-science to the point of being merely differences of opinion, on an equal footing with the opposing views. It is a valid criticism, but it is no different from the standard media bias, which always favours the weaker position in any argument in order to present both points of view as equal. So in that respect, the criticism is minor and does not make the ad remarkable.
On the whole, I liked it, in that it showed people with unreasonable positions becoming reasonable.
Quote from: Jennifer RachaelAnn on April 28, 2017, 05:09:02 PM
Taking into consideration that Heineken tastes like troll vomit, I would have left.
Hmm...*sniff* *sniff*
Does anyone else smell that? Smells like the fumes of....hyperbole.
Since I enjoy Heineken, I'm going to have to see if they sell Troll Vomit at the store. I've seen Moose Drool (which is a very good beer, it's Canadian eh) so Troll Vomit should be nearby.
If Moose Drool is anywhere near as tasty as Troll Vomit, I'm in. Lessen' you got some porcupine pee.....that stuff is da' bomb.