Jack Daniel's Maker Says It Will Cancel Its DEI Goals- Whiskey maker will exit Human Rights Campaign LGBTQ ratings
- Company will remove diversity goals for workforce, suppliers
Link to Full Article (https://www.bloomberg.com/news/articles/2024-08-22/jack-daniel-s-maker-brown-forman-says-it-will-end-dei-goals)
Bloomberg - Jeff Green
August 22, 2024 at 6:25 AM MDT
Updated on August 22, 2024 at 9:51 AM MDT
Jack Daniel's whiskey maker Brown-Forman Corp. became the latest company to scrap corporate diversity, equity and inclusion programs as pressure increasingly grows from conservatives to shed diversity programs or face a public backlash.
The company sent a letter to employees on Wednesday informing them that Brown-Forman was going to stop linking executive compensation to progress on DEI. The company said it will also end its participation in an annual ranking of companies with an LGBTQ-friendly work environment.
The Kentucky-based business will also scrap plans to push for more suppliers from a minority background, according to a copy of the letter shared on X by anti-DEI activist Robby Starbuck and confirmed by Brown-Forman.
The decision follows similar moves in recent months from Harley-Davidson Inc., Tractor Supply Co., and Deere & Co. who were targeted by Starbuck.
A Washington Post-Ipsos poll in April found 61% of adults think DEI programs in the workplace are "a good thing." But a majority of respondents said that companies shouldn't take a stance on current events...
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Goodbye, Jack!
Hello, Jose!
It is so sad when a large corporation feels pressure from a single voice on social media. :icon_no: What happened to ethics and morals?