Ford becomes latest high-profile American company to pump brakes on DEI
Ford Motor Company joins the likes of Harley-Davidson, Lowe's and John Deere to scale back diversity, equity and inclusion efforts.
Link to Full Article (https://www.usatoday.com/story/money/2024/08/28/dei-backlash-hits-ford/74982898007/)
USA Today - Jessica Guynn
Published August 28, 2024
Ford Motor Co. told employees it will no longer participate in an annual survey from an LGBTQ advocacy group and would not use quotas for minority dealerships and suppliers, the latest company to make changes to its diversity, equity and inclusion initiatives as corporate America faces growing pressure from a conservative activist whose anti-DEI campaign is gaining momentum.
Ford said it will no longer take part in the Human Rights Campaign's Corporate Equality Index and "best places to work" surveys. It also opened its employee resource groups to all workers. It was unclear how extensive the changes were to Ford's overall DEI policies and programs.
Human Rights Campaign President Kelley Robinson said the organization "could not be more disappointed to see Ford Motor Co. shirking its responsibility to its employees, consumers, and shareholders."
"By failing to support women leaders, employees of color, and LGBTQ+ employees, Ford Motor Co. is abandoning its financial duty to recruit and keep top talent from across the full talent pool," Robinson said in a statement. "In making their purchasing decisions, consumers should take note that Ford Motor Company has abandoned its commitment to our communities."
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I will be getting a new vehicle later this year.
It will not be a Ford. I do not reward bad behavior.
They just lost a $40,000 sale.