GLBT / LGBT Community: Social Networking with Consumer Clout
Link (http://www.marketwatch.com/news/story/glbt--lgbt-community-social/story.aspx?guid=%7BEE6DD6C5-E7D0-4E73-82CD-223891825CAB%7D&dist=hppr)
9/15/2008
"While GLBT / LGBT Community is first and foremost a social networking hub, it is also a way for gay, lesbian, bisexual and transgendered people to exercise their purchasing influence and for businesses to market to a targeted, loyal and generally affluent consumer group," stated GLBT / LGBT Community founder Kenneth J. Stanton. "In its February 2007 report, Witeck-Combs Communications stated that 58% of GLBT adults are more likely to purchase products and services from companies that market directly to them. A place like GLBT / LGBT Community offers a perfect opportunity to market to this highly desirable demographic."