Transsexual Shaving Cream (http://www.flickr.com/photos/telstar/29012853/)
Typical corporate marketing. Same product, different label.
Ironicly, according to Gillette, it is not just relabeling. Gelf Magazine got a reply with the rest of the story......
Gelf Magazine 'The Truth about Transsexual Shaving Gel" (http://www.gelfmagazine.com/gelflog/archives/internet.html#the_truth_about_the_transsexual_shaving_gel)
Love
DebTV
Does that mean that Gillette wants us to believe they are putting a little green in their approach.
No probably more likely related to reducing costs.
[edit] just fixed the italics tag - Steph[/edit]